Strategies to consider are:
|
Traditional bibliographic |
Books, including reference works. Journals |
|
Current literature |
Newspapers (e.g. Financial Times) |
|
On-line data bases |
e.g. MINTEL (for marketing and market-intelligence reports) |
|
Internet searching |
using GOOGLE and similar search engines |
|
Organisational information |
Annual reports and accounts; trade journals |
|
Organisational data |
statistics, information gathered in one’s workplace |
|
Specifically gathered information |
Questionnaires and other surveys Interviews Case studies |
|
Personal knowledge/contacts |
to access specific data |